Initial concept
It should have been a series of billboards placed in different locations across Belgium where there's no mobile network. Except if they were customers of another telecom company, people in these areas weren't able to fully enjoy their smartphone.

NOK concept
It represents the story of a lonely billboard, in an area where people have no network and don't connect to each other. This area is empty, everybody drove away, nobody wants to stay nor look at the billboard.
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